Coca Cola

Coca-Cola History

Coca-Cola history started in 1886 when the inquisitiveness of an Atlanta pharmacist, Dr. John S. Pemberton, guided him to create a unique tasting soft drink that could be sold at soda fountains. He produced a flavored syrup, took it to his locality dispensary, where it was mixed with carbonated water and considered “excellent” by those …

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Drunk On Coke Zero: A Look Into How Coke Zero Caught The Attention Of Masses From An Interactive Ad

Like a scene straight out of a movie where the main character reaches into the TV and pulls out a product that was advertised, Coca Cola has somehow teleported us into the future with their “drinkable advertisement”. Coke Zero isn’t new to the market. In fact, it’s been around since 2005. Marketed as a zero-calorie, …

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The Coca-Cola Company

The Coca Cola Company and its network of bottlers are operating in more than 200 countries so it is obligated to follow the local rules, policies and regulations. Otherwise the high likelihood of this risk will incur significant penalties which should exceedingly damage the company’s brand reputation. In 2013 the company was fined$70,000 for violating …

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A study of the marketing and digital campaigns employed by Coca cola company

Writing Audit and Rhetorical Analysis of Coca-Cola Corporation In this report, I have gathered four different pieces of external communication produced by the Coca-Cola Corporation. These pieces were gathered in order to do a semi-comprehensive rhetorical analysis and audit of the company’s strategies in regard to advertising their company and their product- in this case, …

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Review Of Coca-Cola’S Commercial “The Coke Side Of Life – Open Happiness”

Billion-dollar company, Coca-Cola, in its television commercial “The Coke Side of Life – Open Happiness”, focuses on not staying in the lines, not having a label, not having to sit up right, and not feeling alone. The company’s purpose is to convey the idea that opening a bottle of coke is like opening a little …

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A case study of Coca cola and the operational methods applied by the multinational soft drinks company

Introduction Coca cola is a multinational corporation which manufactures soft drinks which are non- alcoholic. The company has competitive brands in the global market which has enabled them over the years to compete effectively. Some of the common soft drinks that the company supplies in the market include sprite, Fanta and Coke (Coca Cola, 2016). …

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A study of the organization culture at coca cola

The Coca-Cola Company is the world’s leading manufacturer of non-alcoholic beverages, with its products being the most recognized brands in the world. The company owns and market more than 500 brands in more than 200 countries. Manufacturing beverage concentrates and syrups, the multinational company has millions of employees who manufacture, market and distribute the products. …

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Genisus In A Bottle

Pemberton’s French Wine Coca was created as his take on a popular French concoction to treat his morphinism. When Fulton County of Atlanta prohibited alcohol in 1886, Pemberton had to find a new recipe for Pemberton’s French Wine Coca. A pharmacist by trade, one night he began to experiment in his back yard and created …

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