Dunkin Donuts faces a very competitive environment within the coffee and snack industry. A major threat is other large competitors, including Starbucks Corporation, Peet’s Coffee, and newer entrants like McDonald’s McCafe, with the most significant threat coming from Starbucks. While Dunkin Donuts, as of April 2011, owns 16.1% of the market, Starbucks has 32.6% of …
It took us time to decide which company to ultimately help improve, but after extensive research, we felt that Dunkin Donuts was a company in a competitive industry that we could do further research on. It became obvious that they are one of the top 3 brands when it comes to coffee but there was …
S.W.O.T. Analysis for Dunkin’ Donuts Introduction The S.W.O.T. Analysis I chose is for the famous Dunkin’ Donuts, forerunner of the beverage and baked goods market. I figured it would be interesting to see how the world’s largest coffee and baked goods chain in the world lines up to the competition. I also thought it would …
A Study on the Use of SWOT for Assessment of Dunkin Donuts Read More »
