Dunkin Donuts

The analysis of Dunkin Donuts

Dunkin Donuts faces a very competitive environment within the coffee and snack industry. A major threat is other large competitors, including Starbucks Corporation, Peet’s Coffee, and newer entrants like McDonald’s McCafe, with the most significant threat coming from Starbucks. While Dunkin Donuts, as of April 2011, owns 16.1% of the market, Starbucks has 32.6% of …

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A Look at the Diverse Suggestions to Enhance the Gratification of Customers at Dunkin Donuts

It took us time to decide which company to ultimately help improve, but after extensive research, we felt that Dunkin Donuts was a company in a competitive industry that we could do further research on. It became obvious that they are one of the top 3 brands when it comes to coffee but there was …

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