Gucci

Gucci Luxury Brand Essay

Gucci, my favorite luxury brand, is a worldwide phenomenon. This fact instigated their partnership with UNICEF since 2005. This implied that specifically designed products would be sold, with part of the produce reserved for orphans and the homeless children worldwide. This initiative has seen over four million children educated through the schools for Africa initiative. …

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Gucci Brand Positioning, Audience, Product Trends Research Paper

Brand analysis of Gucci: the brand’s positioning, audience, current product trends, and challenges Gucci identifies itself as a luxury fashion brand producing clothes, footwear, and accessories. Although it already has an established image of a high-end fashion brand, the company continues to change, experiment, and bring new styles and combinations of influences to its products. …

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Promotional Game in Gucci Catalog Magazines Report

Marketing research question The major marketing research question is “Can an AVR based promotional game in Gucci catalog magazines increase catalog readership?”. This major research question would be assessed through other minor research questions such as “What are consumer’s attitudes towards promotional games in catalogs?”. “Have consumers experienced catalog promotional games before”, “What qualities would …

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Gucci’s Sales and Merchandising Analysis Research Paper

Sales Analysis Although Kering owns several luxury brands like Alexander McQueen, Balenciaga, Bottega Veneta, and Yves Saint Laurent, the most impressive sales results in 2015 were demonstrated by Gucci, whose revenue in the fourth quarter rose 13.4 percent (“Kering: 2015 Results” 4). Considering that Gucci accounts for over 60 percent of Kering’s profit (Brinded par. …

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