LEGO

Lego Serious Play Methodology Thesis

Discussion The Lego serious play methodology is a problem solving and insight building approach or strategy whose aim is to enhance creative thinking among all participants in organizations (Gauntlett, 2007).Through the methodology, organizations are able to have the employees and shareholders think and express or speak their true feelings without the fear of intimidation. Through …

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LEGO Case Case Study

Rivalry assessment When it comes to defining the key rivals of the company, one must admit that LEGO has a range of impressively powerful adversaries to fight in the toy market. Among the key ones, Mattel with its famous Barbie brand and the availability to produce toys based on Marvel and Disney characters and Hasbro …

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Lego Company’s Business Strategy and Information Resources Case Study

Introduction Nowadays, Lego is one of the most popular and powerful toy companies that provide children from different parts of the world with the best brick toys and the opportunities to play with enthusiasm day by day. From the date of its foundation, 1932, the company survived several close-to-bankruptcy situations (Wieners, 2011). However, due to …

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