Pepsico

Organizational Culture in PepsiCo

PepsiCo’s organizational culture demonstrates the company’s commitment to maximizing the strengths of its human resources. A solid organizational culture defines the traditions, values and opportunities to perform by the workers. In PepsiCo’s case, employees are encouraged to focus on excellence in a cooperative manner. As the second largest food and beverage manufacturer in the world, …

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Comparative Analysis of Coca-Cola Company and PepsiCo Research Paper

Introduction The soft drink industry has been dominantly occupied by two companies, Coca Cola and PepsiCo. These two companies have in competition for over a century. They both exhibit a high sense of brand consciousness that they enjoy throughout the world. This research paper will carry out a comparative evaluation of these two giants in …

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PepsiCo SWOT Case Study

PepsiCo was founded in 1965 as a result of a merger between Frito-Lay and Pepsi-Cola which were the major salty snack and soft drinks giants respectively. During the first five years after its establishment, the company introduced more other products in the market. In addition, the company augmented its sales by engaging into international markets. …

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Pepsi Cola Competitor Analysis Essay

Introduction Competitor Analysis is an integral part of corporate and market planning process and involves the assessment of the strengths and weaknesses of actual and potential business rivals (Murray, 2006). An analysis of competitors helps organizations to identify current gaps in satisfaction of customers as well as the potential threats posed by these competitors; it …

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Introducing the calcium-fortified Pepsi drink in the UAE Essay

Introduction Consumers are generally influenced by two factors: internal influences and external influences. Internal influences are personal feelings and thought that includes self-concept, motivation, attitudes, emotions and perceptions. These factors generally influence perception, purchasing patterns, and attitude customers develop towards a product or a service offered by business. Besides, these factors are directly linked to …

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A quantitative and qualitative analysis of Coca-Cola and Pepsi as investment opportunities Report (Assessment)

The main aim of this report is to identify and analyze two major companies in the soft drinks industry and make a recommendation on which of them can be considered for investment purposes. The use of various stock valuation models will be applied to quantitatively analyze the financial stability of these companies and their common …

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The World’s Most Ethical Companies: a Case of PepsiCo Research Paper

Introduction Corporate concern about ethics has grown in prominence in recent times as business entities strive to incorporate moral values and principles into their operations. Companies no longer focus singly on profit maximisation and expansion of their businesses, but they also explore ways of treating the consumers, employees, and the environment in a morally praiseworthy …

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Pepsi VITAMAX Coursework

Introduction Pepsi Co. is one of the biggest non-alcoholic drinks manufacturers in the world, selling its products to its consumers globally. To continually retain its market leadership position in the UK and continuously grow its market share, Pepsi has recognized that it should continually come up with innovative products that will allow the company to …

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Pepsi Cola International Report (Assessment)

Executive summary The assessment analyses challenges experienced by Pepsi Cola International in Ukraine. Distribution channels and logistics challenges have affected the business, which is the reason this assessment identifies four challenges and gives possible solutions. While using the available literature, challenges include poor transport and infrastructure. The ports are congested and delays are common. Burglary …

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Pepsi Company Case Study

Introduction Pepsi Company serves as one of world leader producers of food and non-alcoholic beverages. The company has got branches in North America such as Frito-Lay which deals with snacks and Pepsi Quaker Foods dealing with the sale of beverages. Generally the competition within the industry is intensive with major players being Pepsi, Coca-Cola and …

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PepsiCo Term Paper

Introduction One of the major problem within PepsiCo entails paying workers less than minimum wage set by the government, despite working for long hours. The problem was discovered while going through the company’s payment schemes and comparing with other similar companies and the stated government regulations concerning salary renumeration. PepsiCo is a multinational company and …

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PepsiCo Inc. International Business Strategy Research Paper

Introduction Increasing effects of globalization and the rising international business competition have prompted businessmen, organizations and corporations to rethink their global business strategy. International business strategies have become very important in the wake of increasing globalization, as well as, internationalization of established local companies as they attempt to increase their values in the market. Corporations …

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PepsiCo Case Study

Introduction PepsiCo is a leading manufacturer and seller of non-alcoholic beverages in the global beverage industry. The success of PepsiCo is mainly attributed to sound marketing strategies and product differentiation. Due to the high competition in the global and US beverage industry, PepsiCo must always review its marketing strategies and product portfolio. This will enable …

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“Coca Wars Continue: Coke and Pepsi in 2010” by Yoffie and Kim Case Study

Executive Summary The case “Coca Wars Continue: Coke and Pepsi in 2010” highlights the major issues that has been confronting these two marketers of carbonated drinks. The multinationals have been engaging in endless competition. The firms have been fighting for more suppliers and bottlers. They also identify new suppliers in order to reduce their production …

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Pepsi’s Advertising Campaign Essay

Pepsi’s advertising campaign for its Mountain Dew is directed at the right market segment. The company uses new campaigns in order to attract new consumers. Most of the targeted consumers include young African Americans and Latinos (Stanford, 2012). Pepsi Company appears to attract more consumers in Dakota and Nebraska. The product’s advertising campaign does not …

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