Samsung

Comparative Study of Business Strategy for Apple and Samsung Research Paper

Abstract Apple and Samsung have achieved high levels of business success over the years. However, both companies have pursued different strategies to achieve their success. This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. However, within these similarities, both companies have different …

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Report on Samsung Group’s Supply Chain Management Analytical Essay

Abstract This report examines supply chain techniques used by The Samsung Group. It reflects on historical management aspects of the corporation and its quality management systems. The Group adopted Six Sigma and supply chain management (SCM) shortly after its establishment in 1938. In 1994, it realized that it had not exploited SCM and modified it. …

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SWOT Analysis for Samsung Essay

Introduction Samsung is a large South Korean electronics company that has global market coverage. This firm was started in 1938, by Lee Byung-Chill as a trading firm. During these years, this firm traded as a retail firm, mostly in apparels. The firm received a massive growth and extending its line of products to include food …

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Samsung company analysis Report (Assessment)

Introduction Well established modern business organizations have increasingly been seeking to expand their operations beyond the boundaries of their mother countries. Consequently, at the international level we have a new kind of business known as international business. Business organizations particularly from world’s major economies and the emerging Asian economies offering goods and services in different …

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Marketing Concepts- Apple Inc. And Samsung Report

Executive Summary The marketing concepts employed by Apple Inc. and Samsung are evident and considerable. They have helped both companies remain competitive in the market and enhance their competitive advantages in the electronics industry. Marketing concepts refers to how organizations analyze, understand, and meet the needs of their respective customers (Pride & Ferrell 2006, P.7). …

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Business Report of Apple and Samsung companies Report

Executive Summary There are notable impacts of globalization on the performance of companies. Evidently, there is need for adoption of more strategic measures. These are applicable within all business operations. Marketing, organizational leadership and collaborations are important. These factors are eminent within this report. Apple and Samsung companies face these challenges. The companies are associated …

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Persuasive portfolio of Net-A-Porter and Samsung Smart TV Report

Piece One Chosen Service: Net-A-Porter, an online luxury fashion retailer (Net-A-Porter 2013). Target Audience: Online female customers, 18-55 years old. These women belong to the middle and upper-middle social classes, the customers are employed, and they have little time for shopping. The potential and existing female customers pay much attention to their look and appearance. …

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Samsung Marketing Strategy Report

Company Overview Samsung is a South Korea based market player and electronics giant producing a range of innovative products and operating for than seventy years by carrying out successful business throughout the world with 337 offices facilitating in fifty-eight countries and employing about 222000 human resources worldwide; moreover, it is the second largest company of …

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Marketing Communications Mix: Apple vs. Samsung Report

Executive Summary The universal laptop industry is very competitive, and firms that cannot with stand the level of competition are forced to leave the market. In the upcoming years, variations in the new-fangled expertise and marketplace orders will transform the PC business standing. The demands for low-priced laptops will increase the number of market competitors, …

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Strategic Thinking and Effective Change: Samsung Coursework

With over 200 subsidiaries across the continent, Samsung has devised a powerful business model in order to remain profitable (Samsung Global Strategy Group 2015). The firm uses innovative strategies and practices in order to produce new products. The concept of research and development (R&D) is also taken seriously. Such changes include eye-catching electronic devices and …

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Samsung: Market Expansion Towards Year 2025 Research Paper

Introduction Globalization has resulted in an improved trade among different countries. There is movement of goods and services from one country to another. The policies of comparative and absolute advantage are economic tools which have facilitated the development in international trade. Electronic industry is drastically changing with many phone making industries on the increase. This …

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Samsung and Apple Essay

Business Strategies Apple’s Vision Alignment with Goals Apple’s mission statement drives towards improving the safety and health of workers as well as customers by producing products that are friendly to the environment (Arthur, 2012). On the other hand, the vision has the clamor to provide the best experience to users by making quality personal computers. …

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Apple Inc. and Samsung Company Analytical Essay

Introduction The agreeable fact is that negotiations are critical towards making human life more comfortable. Different parties use negotiations in order to solve their conflicts. Negotiations can take different shapes depending on the targeting goals (Lewicki, 2010). This paper will focus on the ongoing patent dispute between Samsung Group and Apple Incorporation. Companies Involved Apple …

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Samsung Advertising its Brand Using Pancakes During the Pancake Day Report

Situation Analysis February 17, 2015 was the World Pancake Day, and thus a number of organizations took the day to advertise their brands. However, Samsung carried the day. The campaign aimed at familiarizing its customers with different brands because hostility on any product could be converted into sympathy. The self-doubters would accept the company and …

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Six Sigma: A Case of Samsung Supply Chain Management Case Study

Introduction Businesses are working toward limiting their operation costs to achieve competitive edge against competitors in their respective industries. One area where quality management has been focused on by organisations is supply chain management, which is considered as a perfect way of managing inventory. Supply chain management has increasingly received recognition as a strategic means …

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Apple and Samsung Companies Virtual Public Relations Research Paper

Virtual public relation is gaining popularity among large multinational corporations as they seek to improve their communication strategies at reduced costs. Most of these multinational corporations are under pressure to improve on their public relations to manage their customers adequately. However, hiring employees in the public relations department can be very costly, especially if it …

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Apple and Samsung Companies Products Comparison Research Paper

Products and Production Apple is a company that occurred to be well-known today due to its innovations. It designs, manufactures, and markets “mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, accessories, networking solutions, and third-party digital content and applications” (“Annual Report” par. 2). …

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Samsung Electronics Company Performance Appraisal Report

The Business Case Performance appraisal is part of performance management, and plays a critical role in encouraging employees to adopt desirable performances. Virani (2012) defines a performance appraisal as the “systematic and objective way of judging the relative worth or ability of an employee in performing his job” (p. 1). This report analyses the performance …

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Samsung Company Decision-Making, Strategy and Performance Research Paper

Samsung Electronics was chosen as a company for the evaluation of its strategy and performance with the assistance of the analysis of the financial reports. In this case, the potential risks, inputs of the company’s production, introduction of new products, assessment of the changes in prices and profitability, marketing analysis, and the evaluation of the …

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Samsung Electronics Company: Information and Products Essay

Background information Samsung is a South Korean corporate entity that engages in diverse commercial activities around the world. During its inception in 1938, the organization sufficed as a trading company (Schein 2012). According to Lee Byung-Chul, its founder and inaugural chairman, there was need for an organization that catered for numerous needs that characterized human …

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Samsung Company Strategic Corporate Communication Research Paper

Introduction Communication is a significant aspect in any business enterprise especially in the current competitive business environment. Its imperativeness is evident since effective communication defines the level of performance in diverse settings. Indeed, any institution that aspires to perform outstandingly must adopt conventional communication approaches and channels. They must also develop effective organizational structure with …

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Samsung Corporation in the UAE Research Paper

Executive summary Samsung Corporation (Samsung) is an international designer, manufacturer, and marketer for electronic products such as computers, TV/Audio/Video, camera, home appliances, and printing/press. The company’s headquarters are located in Seoul, South Korea. However, it has a strong presence in various parts of the world. In the Middle East, the company operates a regional office …

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Samsung & LG Electronics: Product Differentiation Essay

Horizontal product differentiation is characterised by the tension between the desire to weaken price competition and increase market share. Product differentiation is a marketing strategy applied by many firms in the contemporary society. It is used to showcase the differences between various products. The strategy aims at making a certain good or service more attractive …

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Samsung Group: Organizational Structure Essay

To The Board of Directors Samsung Group is one of the leading companies in the global electronics industry. The company “produces powerful technologies, medicines, petrochemicals, home appliances, electronics, and digital media” (Tong-hyung, 2014, p. 2). Samsung Group is currently reshaping the world using its innovative and reliable consumer products. The company hires competent and talented …

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Samsung Company: Globalisation Effects on Growth and Performance Essay

Company Background Samsung Electronics is a South Korean multinational corporation that was established by Byung-Chull Lee in the late 1930s as a grocery store for trade export business. By 1948, the company expanded to milling and confectionery industries before it became a co-operation in 1951. In 1958, Lee founded the Samsung Foundation of Culture to …

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Samsung Flat-Screen TVs: Marketing Communications Research Paper

Integrated Marketing Communications Integrated marketing communications are paramount for such an enormous multinational corporation like Samsung. The primary goal of IMC is for a company to stay consistent with the messages that are delivered to customers (Percy 6). This corporation is going to focus on a new target market. The current flat-screen TVs product line …

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Apple Inc.’s and Samsung Electronics Company’s Finances Research Paper

Abstract This paper covers a financial analysis report of two companies-Apple Inc. and Samsung Electronics. The primary objective of the analysis was to provide more insights into the financial performance of the two companies considering that they compete with one another. As such, the report covers income statement, balance sheet, cash flow, statement of owners’ …

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Samsung Electronics Company’s Six Sigma Activities Case Study

Fundamentally, some of the specific challenges that Samsung Company faced after it decided to begin its Six Sigma thrust include challenges of poor execution, absence of commitment, and inadequate understanding of the Six Sigma concept. In its initial quest to undertake the concept, the company faced the challenge associated with poor execution, which regards the …

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Samsung Gear Virtual Reality Product Launch Essay (Article)

Introduction The launch of a new product is a complicated and multi-level process that requires considering all the aspects of the market activity. While working on product development, a company necessarily carries out the relevant market research, targets its audience, works out SCM strategy, and evaluates potential risks. Product development always has some practical aims …

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Samsung Electronics Co.’s Ethics and Greening Report

Corporate social responsibility is a burning issue for any big corporation, and Samsung is not an exception. Samsung Electronics is one of the leading companies in the industry of Information Technology. In 2008, the Electronics TakeBack Coalition waged the marketing campaign against Samsung. They accused Samsung of the lack of environmental responsibility. The company was …

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