Samsung

Abstract Apple and Samsung have achieved high levels of business success over the years. However, both companies have pursued different strategies to achieve their success. This paper compares the business strategies of both companies and reveals that their production, human resource and marketing strategies are inherently similar. However, within these similarities, both companies have different …

Comparative Study of Business Strategy for Apple and Samsung Research Paper Read More »

The value of Apple and Samsung smartphone and tablet market is estimated to be $200 billion. Apple is a dominant player in the smartphone market. However, Samsung has devised strategies which have enabled it acquire a significant share in the Smartphone and tablet market. This state of affairs has made Apple to experience a significant …

Apple Lawsuit against Samsung Essay Read More »

Abstract This report examines supply chain techniques used by The Samsung Group. It reflects on historical management aspects of the corporation and its quality management systems. The Group adopted Six Sigma and supply chain management (SCM) shortly after its establishment in 1938. In 1994, it realized that it had not exploited SCM and modified it. …

Report on Samsung Group’s Supply Chain Management Analytical Essay Read More »

Introduction Samsung is a large South Korean electronics company that has global market coverage. This firm was started in 1938, by Lee Byung-Chill as a trading firm. During these years, this firm traded as a retail firm, mostly in apparels. The firm received a massive growth and extending its line of products to include food …

SWOT Analysis for Samsung Essay Read More »

Introduction The success of a business is determined by the quality of decisions that managers at different levels make. The decisions should be well thought and ensure that at any one point they can facilitate utilization of a company’s strengths and it mitigates internal weakness. The decisions should ensure that a company stands external threats …

Samsung’s S.W.O.T. and T.O.W.S. Analysis Report Read More »

Introduction Well established modern business organizations have increasingly been seeking to expand their operations beyond the boundaries of their mother countries. Consequently, at the international level we have a new kind of business known as international business. Business organizations particularly from world’s major economies and the emerging Asian economies offering goods and services in different …

Samsung company analysis Report (Assessment) Read More »

Introduction Samsung started its business in the year 1938 as a petite trading company in Taegu, Korea. The founding chairman of Samsung was Byung-Chull Lee. Even after facing several hurdles, the Korean War of 1950 and the financial crisis of 1997 being the two major setbacks, Samsung has been able to carve an enviable niche …

Management Information System of Samsung Company Report Read More »

Executive Summary The marketing concepts employed by Apple Inc. and Samsung are evident and considerable. They have helped both companies remain competitive in the market and enhance their competitive advantages in the electronics industry. Marketing concepts refers to how organizations analyze, understand, and meet the needs of their respective customers (Pride & Ferrell 2006, P.7). …

Marketing Concepts- Apple Inc. And Samsung Report Read More »

Introduction Managers of Samsung appreciate that the company is one of the leading dealers in electronic items globally. At the same time, they acknowledge that the company faces threats. The management has proposed and implemented a number of reforms in their marketing strategy to solve these issues. Market Segmentation, Targeting and Positioning Samsung uses market …

Analysis Report of SAMSUNG Branding Case Study Read More »

Executive Summary There are notable impacts of globalization on the performance of companies. Evidently, there is need for adoption of more strategic measures. These are applicable within all business operations. Marketing, organizational leadership and collaborations are important. These factors are eminent within this report. Apple and Samsung companies face these challenges. The companies are associated …

Business Report of Apple and Samsung companies Report Read More »

Piece One Chosen Service: Net-A-Porter, an online luxury fashion retailer (Net-A-Porter 2013). Target Audience: Online female customers, 18-55 years old. These women belong to the middle and upper-middle social classes, the customers are employed, and they have little time for shopping. The potential and existing female customers pay much attention to their look and appearance. …

Persuasive portfolio of Net-A-Porter and Samsung Smart TV Report Read More »

Introduction Samsung electronics launched the Samsung NC215S Netbook in various places around the world in the past recent months. While many netbooks and laptops have been launched with great technological features, the thing that sets this Netbook apart from others is that its lid carries a solar panel on the top that allows the Netbook …

Technological impact of the Samsung NC215S Netbook Research Paper Read More »

Company Overview Samsung is a South Korea based market player and electronics giant producing a range of innovative products and operating for than seventy years by carrying out successful business throughout the world with 337 offices facilitating in fifty-eight countries and employing about 222000 human resources worldwide; moreover, it is the second largest company of …

Samsung Marketing Strategy Report Read More »

Executive Summary The universal laptop industry is very competitive, and firms that cannot with stand the level of competition are forced to leave the market. In the upcoming years, variations in the new-fangled expertise and marketplace orders will transform the PC business standing. The demands for low-priced laptops will increase the number of market competitors, …

Marketing Communications Mix: Apple vs. Samsung Report Read More »

With over 200 subsidiaries across the continent, Samsung has devised a powerful business model in order to remain profitable (Samsung Global Strategy Group 2015). The firm uses innovative strategies and practices in order to produce new products. The concept of research and development (R&D) is also taken seriously. Such changes include eye-catching electronic devices and …

Strategic Thinking and Effective Change: Samsung Coursework Read More »

Samsung is one of the largest electronics companies in the world. The firm’s brand is recognized in many parts of the world and this has strengthened the value of its products in various global markets. In the mid 1990’s, several management initiatives helped the firm to improve the value of its products in the market. …

Marketing Strategy and Organizational Effectiveness in Samsung Essay Read More »

Introduction Globalization has resulted in an improved trade among different countries. There is movement of goods and services from one country to another. The policies of comparative and absolute advantage are economic tools which have facilitated the development in international trade. Electronic industry is drastically changing with many phone making industries on the increase. This …

Samsung: Market Expansion Towards Year 2025 Research Paper Read More »

Business Strategies Apple’s Vision Alignment with Goals Apple’s mission statement drives towards improving the safety and health of workers as well as customers by producing products that are friendly to the environment (Arthur, 2012). On the other hand, the vision has the clamor to provide the best experience to users by making quality personal computers. …

Samsung and Apple Essay Read More »

Introduction The agreeable fact is that negotiations are critical towards making human life more comfortable. Different parties use negotiations in order to solve their conflicts. Negotiations can take different shapes depending on the targeting goals (Lewicki, 2010). This paper will focus on the ongoing patent dispute between Samsung Group and Apple Incorporation. Companies Involved Apple …

Apple Inc. and Samsung Company Analytical Essay Read More »

Situation Analysis February 17, 2015 was the World Pancake Day, and thus a number of organizations took the day to advertise their brands. However, Samsung carried the day. The campaign aimed at familiarizing its customers with different brands because hostility on any product could be converted into sympathy. The self-doubters would accept the company and …

Samsung Advertising its Brand Using Pancakes During the Pancake Day Report Read More »

Introduction It is easy for most companies to identify a suitable operating model for their digital platforms. In most cases, several operating models can fit one company. However, it is essential that one operating model is used. The use of a single model increases the efficiency of management and enhances implementation of IT systems. When …

Digital Platforms: Samsung Analytical Essay Read More »

Introduction Businesses are working toward limiting their operation costs to achieve competitive edge against competitors in their respective industries. One area where quality management has been focused on by organisations is supply chain management, which is considered as a perfect way of managing inventory. Supply chain management has increasingly received recognition as a strategic means …

Six Sigma: A Case of Samsung Supply Chain Management Case Study Read More »

Virtual public relation is gaining popularity among large multinational corporations as they seek to improve their communication strategies at reduced costs. Most of these multinational corporations are under pressure to improve on their public relations to manage their customers adequately. However, hiring employees in the public relations department can be very costly, especially if it …

Apple and Samsung Companies Virtual Public Relations Research Paper Read More »

Existing business strategies, domestic and global environments, as well as organizational capabilities According to experts, Apple and Samsung have very different business strategies that have helped them to remain relevant, especially in the dynamic smart phone market. When Steve Jobs started Apple, his main focus was to have a product that will satisfy the needs …

Apple & Samsung Group Strategic Management Report Read More »

Smartphones are the latest rage in mobile phone technology. The yearly sale of mobile phones worldwide is more than a billion of which 20% accounted for smartphone sales (Kenny and Pon, 2011). There is a 100% annual increase in the sale of smartphones, and the high rate of penetration suggests that by the year 2015, …

Apple Versus Samsung Smartphones Essay Read More »

Products and Production Apple is a company that occurred to be well-known today due to its innovations. It designs, manufactures, and markets “mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, accessories, networking solutions, and third-party digital content and applications” (“Annual Report” par. 2). …

Apple and Samsung Companies Products Comparison Research Paper Read More »

The Business Case Performance appraisal is part of performance management, and plays a critical role in encouraging employees to adopt desirable performances. Virani (2012) defines a performance appraisal as the “systematic and objective way of judging the relative worth or ability of an employee in performing his job” (p. 1). This report analyses the performance …

Samsung Electronics Company Performance Appraisal Report Read More »

Samsung is one of the leading manufacturers and distributors of electronic products in the world. Over the last ten years, the firm has experienced impressive market growth because of its marketing strategies. According to Chang (64), Samsung has become the leading electronic firm in the global market because of the pricing and market communication strategies. …

Samsung Company Main Challenges Essay Read More »

Samsung Electronics was chosen as a company for the evaluation of its strategy and performance with the assistance of the analysis of the financial reports. In this case, the potential risks, inputs of the company’s production, introduction of new products, assessment of the changes in prices and profitability, marketing analysis, and the evaluation of the …

Samsung Company Decision-Making, Strategy and Performance Research Paper Read More »

Background information Samsung is a South Korean corporate entity that engages in diverse commercial activities around the world. During its inception in 1938, the organization sufficed as a trading company (Schein 2012). According to Lee Byung-Chul, its founder and inaugural chairman, there was need for an organization that catered for numerous needs that characterized human …

Samsung Electronics Company: Information and Products Essay Read More »

Introduction Communication is a significant aspect in any business enterprise especially in the current competitive business environment. Its imperativeness is evident since effective communication defines the level of performance in diverse settings. Indeed, any institution that aspires to perform outstandingly must adopt conventional communication approaches and channels. They must also develop effective organizational structure with …

Samsung Company Strategic Corporate Communication Research Paper Read More »

Executive summary Samsung Corporation (Samsung) is an international designer, manufacturer, and marketer for electronic products such as computers, TV/Audio/Video, camera, home appliances, and printing/press. The company’s headquarters are located in Seoul, South Korea. However, it has a strong presence in various parts of the world. In the Middle East, the company operates a regional office …

Samsung Corporation in the UAE Research Paper Read More »

Summary The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung. This has led to a rise in the number of adverts done through mobile, predicted to rise to $18.3 billion by 2015 from $3.6 billion …

Samsung Company Smartphone Marketing Essay Read More »

Horizontal product differentiation is characterised by the tension between the desire to weaken price competition and increase market share. Product differentiation is a marketing strategy applied by many firms in the contemporary society. It is used to showcase the differences between various products. The strategy aims at making a certain good or service more attractive …

Samsung & LG Electronics: Product Differentiation Essay Read More »

Introduction Mobile phone manufacturers have recently been engaged in cutthroat struggles to entice customers. The battle has not been easy for Samsung and the other competitors as well. In order to remain relevant in the market, these companies have been competing aggressively to control the market. This essay will discuss some of the features that …

Samsung’s Gear S Smart Watch: Market Capture Essay Read More »

To The Board of Directors Samsung Group is one of the leading companies in the global electronics industry. The company “produces powerful technologies, medicines, petrochemicals, home appliances, electronics, and digital media” (Tong-hyung, 2014, p. 2). Samsung Group is currently reshaping the world using its innovative and reliable consumer products. The company hires competent and talented …

Samsung Group: Organizational Structure Essay Read More »

Company Background Samsung Electronics is a South Korean multinational corporation that was established by Byung-Chull Lee in the late 1930s as a grocery store for trade export business. By 1948, the company expanded to milling and confectionery industries before it became a co-operation in 1951. In 1958, Lee founded the Samsung Foundation of Culture to …

Samsung Company: Globalisation Effects on Growth and Performance Essay Read More »

B2B Marketing It should be acknowledged that B2B marketing is different from B2C marketing, and it has its unique aspects. The demand for B2B products is always high. Samsung may be a target market for various companies. Firstly, it is producers. They either manufacture goods or provide a service. Such firms could offer the production …

Samsung Flat-Screen TVs: B2B Marketing Activities Research Paper Read More »

Marketing channels A marketing channel is a system of distribution that allows the customer to choose the product and buy it. The creation of an efficient marketing channel is essential for the overall success of the marketing strategy of the company. Samsung is a global corporation, and it has numerous marketing channels. There are such …

Samsung Flat-Screen TVs: Customer Value Strategies Research Paper Read More »

A company must develop a great offering. Samsung offers a 40-inch flat-screen TV that can be bought for $399, 99. The total cost of ownership is relatively small. This product has an extensive range of features such as a built-in Wi-fi and a 60 Hz refresh rate. Such features make this product valuable for the …

Samsung Company: Creating Offerings Research Paper Read More »

Integrated Marketing Communications Integrated marketing communications are paramount for such an enormous multinational corporation like Samsung. The primary goal of IMC is for a company to stay consistent with the messages that are delivered to customers (Percy 6). This corporation is going to focus on a new target market. The current flat-screen TVs product line …

Samsung Flat-Screen TVs: Marketing Communications Research Paper Read More »

Abstract This paper covers a financial analysis report of two companies-Apple Inc. and Samsung Electronics. The primary objective of the analysis was to provide more insights into the financial performance of the two companies considering that they compete with one another. As such, the report covers income statement, balance sheet, cash flow, statement of owners’ …

Apple Inc.’s and Samsung Electronics Company’s Finances Research Paper Read More »

Introduction The old saying that change is an avoidable aspect of human life continues to bless or haunt investments depending on how they manage the effects of changes in technology, lifestyle, politics and the requirements of modern societies (McConnell 2009). This paper examines the effects of change in technology on the sale and distribution of …

Samsung Laptops, Changes in Technology and Prices Essay Read More »

Fundamentally, some of the specific challenges that Samsung Company faced after it decided to begin its Six Sigma thrust include challenges of poor execution, absence of commitment, and inadequate understanding of the Six Sigma concept. In its initial quest to undertake the concept, the company faced the challenge associated with poor execution, which regards the …

Samsung Electronics Company’s Six Sigma Activities Case Study Read More »

Introduction The launch of a new product is a complicated and multi-level process that requires considering all the aspects of the market activity. While working on product development, a company necessarily carries out the relevant market research, targets its audience, works out SCM strategy, and evaluates potential risks. Product development always has some practical aims …

Samsung Gear Virtual Reality Product Launch Essay (Article) Read More »

The Samsung Group of companies ran various subsidiaries among them Samsung Electronics that owned Samsung Electronics Canada. As much as the company has been a success in Canada, it faced various challenges when the management under the stewardship of Park set up the strategy for branding in Canada. The first was the amount of Capital …

Samsung Electronics Co.’s Challenges in Canada Case Study Read More »

Corporate social responsibility is a burning issue for any big corporation, and Samsung is not an exception. Samsung Electronics is one of the leading companies in the industry of Information Technology. In 2008, the Electronics TakeBack Coalition waged the marketing campaign against Samsung. They accused Samsung of the lack of environmental responsibility. The company was …

Samsung Electronics Co.’s Ethics and Greening Report Read More »

In 1995, it was decided to create a single Samsung company in China, for previously, various operations were conducted separately by different Samsung units. The Chinese market The Chinese market was strategically important. At the time, China’s market was the third greatest in the world after NAFTA and EU in TV sales. This caused stiff …

Samsung as Color TV Manufacturer in China Case Study Read More »

Case Name Samsung Electronics Co., Ltd., et al. v. Apple Inc. (2016). The Court Deciding the Case Supreme Court of the United States. Case Citation 15–777 (2016). Key Facts The case 15–777 (2016) pertains to a patent. In the current case, the petitioners were the company of Samsung Electronics Co., Ltd.; they petitioned to revise …

Samsung Electronics v. Apple Company: Legal Case Analysis Case Study Read More »

Executive Summary The report has presented financial performance of Samsung Electronics Co., Ltd. The analysis reveals that the smartphone giant has started to recorded negative trends in its performances. Total revenues and profits for the fiscal years 2013 and 2014 have shown significant declines. For instance, revenues dropped by 9.83% while operating profit also reduced …

Samsung Company’s Financial Performance Essay Read More »