Introduction The purpose of brand research is to gather the physical, financial, psychological, functional and social evaluation of the brand. This research helps to recognize the current situation of the brand and analyze its positioning is in the current market, among other competing brands. Background Zara was founded in 1975 by two fashion designers, Amancio …
Two words summarize Zara’s competitive advantage: Fast & Efficient. Zara’s first CEO Jos Mar Castellano R established a clear business idea that represents every effort Zara’s management exerts today: “Link customer demand to manufacturing, and link manufacturing with distribution.” In a basic sense Mr. Castellano wanted his every critical element from Zara’s Supply Chain (SC) …
The Zara Business Culture in Information Technology Read More »
Zara has achieved excellent financial status due to its core competencies which provide the chain with a great competitive advantage over traditional retailers and other competitors in the industry. Generally, retailers outsource a major share of their production while focusing on retailing and marketing the goods. This is because the apparel industry is “highly-labour intensive” …
One of the phenomena in Spain is the rise of Inditex, known for its ownership of Zara. It would seem odd that Inditex, an aggressively expanding, global company would be headquartered in La Coruña, a typical, quiet European city. Yet despite being based in a troubled country with over 50% unemployment for those under 30, …
An Examination of the Business Strategies of Zara, a Fashion Retailer Read More »
