Zara

Report On Zara Brand Research

Introduction The purpose of brand research is to gather the physical, financial, psychological, functional and social evaluation of the brand. This research helps to recognize the current situation of the brand and analyze its positioning is in the current market, among other competing brands. Background Zara was founded in 1975 by two fashion designers, Amancio …

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The Zara Business Culture in Information Technology

Two words summarize Zara’s competitive advantage: Fast & Efficient. Zara’s first CEO Jos Mar Castellano R established a clear business idea that represents every effort Zara’s management exerts today: “Link customer demand to manufacturing, and link manufacturing with distribution.” In a basic sense Mr. Castellano wanted his every critical element from Zara’s Supply Chain (SC) …

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World brand: Zara’s business model

Zara has achieved excellent financial status due to its core competencies which provide the chain with a great competitive advantage over traditional retailers and other competitors in the industry. Generally, retailers outsource a major share of their production while focusing on retailing and marketing the goods. This is because the apparel industry is “highly-labour intensive” …

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