If you are in the SEO universe, you will know that the Google algorithm will accompany you throughout this exciting adventure, but for the most clueless, here we will make a brief introduction about possibly the most famous mathematical algorithm and that more breaks occur throughout the world. He will be in charge of deciding if you come out in the first position in the SERPs, in second or if you go to the tenth page, so it is worth paying the necessary attention.
WHAT IS IT AND HOW DOES THE GOOGLE ALGORITHM WORK?
As in any algorithm, this is a mathematical formula, which in this case will be responsible for positioning the millions of web pages that are in the world in the Google search engine. Thousands of experts from around the world have studied this algorithm in depth to try to decipher it and win the game, and the problem comes when the algorithm changes more than a hundred times at the end of the year. Google is always one step ahead of us and is smarter than him is a more than complicated task, so we recommend you to know perfectly how the different algorithms that Google has developed to make things difficult and learn to coexist with them. We assure you that you will be much better.
Google Panda is an algorithm change focused mainly on quality content, rewarding those websites that offer useful and attractive content for users, placing them at the top of the rankings. It appeared for the first time on February 23, 2011, and did it through the front door, punishing all those websites whose content was of low quality, that is, that was too short, that it was duplicated from other websites, that counted on faults of grammar, that did not add value, etc. The goal of Google Panda is to penalize those websites that were well positioned without contributing anything to users, so we recommend that if you are starting in the SEO world pay special attention to the content, and make sure it is a quality content and own, that is well written, that is related to the theme of your website, and that provides useful information to users.
If Panda focuses on the content, Google Penguin does so on the quality of the links. It arrived in April 2012, one year later than Google Panda, which meant a scourge to all those websites that after adapting to the changes introduced by Panda and achieving a better flight, fell again in a dive, this time due to having a high content of bad quality links, which had been purchased at check-books or that came from links farms that did not provide any value. It brought with it major changes in the SEO landscape, giving value to the natural links that have been created by providing real value, to the variety of anchor text used naturally, to quality over quantity and to the links that come out of it. Some niche related to your theme. In order not to be flogged by the famous penguin, we recommend that you follow the guidelines set by Google and that you do not create large links to your website. Check Google Webmaster Tools and check your link profile.
Hummingbird is the latest Google algorithm, released in August 2013 and designed to analyze semantic search and knowledge graph. It was a big change because unlike Panda and Penguin, Google Hummingbird is not an update, it is a totally new algorithm that uses some parts of the old algorithms and has introduced new ones. His arrival affected more than 90% of searches around the world; there is nothing. Hummingbird aims to improve conversational search, making you have to look less to access the results. It focuses on the intention of each user behind the search. You know, be careful with the hummingbird.